What lessons has the industry learned from 2020 when it comes to e-commerce packaging, and how will these be built upon in the coming year?
It’s no joke the E-Commerce packaging industry is a big one in the last year. It is not shocking that many businesses have rapidly changed their online strategy as the society has adjusted its online actions. Packaging has been highly critical because it is the first and only platform for companies to connect with customers. In periods of economic distress, customers have turned to CPGs and labels alike to safely ship their goods. To thank consumers, provide help, and insure continuity, beautifully printed bundles are given.
There has been a recent growth online shopping in different categories. As a result, retailers have an imperative need to develop their eCommerce strategies if they continue to attract consumers. Moreover, the increased use of internet shopping has provided a tremendous incentive for packaging production for online orders.
Packaging Materials World The Business of Packaging Packaging Design As the turbulent and dare I say downright destructive year of 2020 winds to a close, the packaging industry is looking at some very fascinating developments as we head into the new year.
Although there are some hot-button developments that linger from 2020 as we step into the first quarter of 2021 (such as recycling and environmentally minded packaging materials), there are some major new packaging possibilities that have arisen out of the pandemic.
For example, the video game industry is undergoing a meteoric expansion of development as players have spent more time at home playing video games and many young gamers are only starting to experiment with the joy of gaming to pass the time when in quarantine or semi-mandated stay at home orders. Increased gameplay density contributes to increased demand for game packaging applications.
Furthermore, we have the explosion of internet shopping. The online shopping movement has been slowly growing for a long time before this pandemic. It has risen in number exponentially greater than what was first anticipated. Food packaging such as frozen food packaging has seen a steady development since the 1970s. The number of shoppers engaged in grocery shopping in person or on-line has grown. It’s a lot to keep track of. We have important analysis on the latest packaging patterns for 2021 so you can be organised for the new year.
Consistency is important, since brand’s tone, style, messaging, and strategy must be standardised to be identifiable. By creating brand identity and establishment of confidence, the products are regarded as trustworthy because of their experiences with the business. Being mentioned in a press conference will create more attention in the latest product.
Leading retailers are incorporating recycling concerns in packaging. Amazon, Walmart, and too many more have switched to environmentally efficient products and fewer costly packaging methods. With commercially accessible LED lighting technology, there are fewer consumable inks and components required. Eliminating the need for printing plates which enables graphics to change regularly without the acquisition of obsolete plates. You will stop ordering more than what you need to stop wasting materials if you have larger minimums. With the introduction of increasingly innovative and sustainable packaging options, sustainable packaging is simpler than ever to make.
But have you ever learned of recycled plastic packaging serving as assorted home decor parts, storage bins, planters or even scratching posts? Don’t be overlooked. It can involve a little brainstorming, but finding innovative packaging strategies that enable customers to buy the product again and again can increase brand recognition and brand loyalty.
More and more, influencers, advertisers and retailers are taking positions on political and social topics . Consumers are consuming goods as well as companies that promote projects that render the planet a safer environment. Packaging (particularly retail) may be a vital aspect of creating a company’s brand picture. Take a spot! Using the brand’s printed products to display appreciation for your preferred movement or cause.
Although certain hot-button developments remain from 2020 with relation to recycling and environmentally minded packaging products, there are some major new packaging possibilities that have arisen out of the pandemic.
One of the common packaging patterns from this year is again the fifth on the list for the year 2021. This year was an excellent year for eco sustainable packaging. When the pandemic struck, eco-conscious shoppers have been encouraging businesses to use environmentally-friendly packaging to minimise their effects on the atmosphere.
From the removal of disposable bags at stores to the replacement of straws manufactured from plastic with those made from paper, a number of eco-friendly packaging replacements were beginning to enter the market in what appeared like a future tsunami of reform.
However, things shifted after the first pandemic struck. Most of the supermarkets that had recently agreed to forgo the usage of plastic bags reverted back to utilising them when it was felt that single-use plastic bags were better choices when coping with the flu.
Via market demand, single-use disposable products that have been on the way out for having environmental problems were eventually taken back into everyday use. Single-use plastics are a better option during a global pandemic because of their hygienic properties. The only thing is, it has become apparent that the research underlying these arguments is not on sound ground. As stated in the article above, there is no empirical proof to indicate that plastics provide some enhanced security to personal hygiene relative to other packaging alternatives, including eco-friendly materials.
It is likely that in 2021, earth-friendly packaging options will continue to be a hot button problem while environmentally-minded customers continue to fight back towards the re-introduction of single-use plastics.
Any of the most eco-friendly cutting edge alternatives of watch in 2021 are biodegradable shrink films which are produced from plant-based products.
Further, existing producers of biofilms are small and produce their films more costly than conventional plastic shrink films. If you are interested in exploring the promise of these bio-films, we suggest reading this post on Biodegradable and Recyclable Shrink Films.