What makes food packaging appealing?

  • How can I make my packaging food more attractive

Marketing Insights Search this site on Google 10 Essential Things You Need to Consider When Designing Appealing Food Packaging The food industry is one of the most competitive industries out there. Using red and yellow together evokes the taste buds and stimulates the appetite, so you can understand why this is a popular choice in the fast food industry – think McDonald’s, Burger King, Pizza Hut, KFC.

  • What makes food packaging appealing

Preservatives increase shelf life, but do not add to the packaging appeal

Foods that have more preservatives and a longer shelf life might give you more flexibility than foods that spoil quickly and need to be refrigerated and packaged in plastic sealed packaging or aluminum. 

Plant-based ingredients Plant-based foods have outpaced the growth of the broader food market by over 500%. (foodengineeringmag.com)

Today we are in the era of commercial sterilization of canned foods, opening up the path to safe food products with prolonged shelf lives. 

Times of old did little to extend shelf life

Go back a couple of generations, and you will recollect our grandmothers handling raw food like milk, vegetables, fish or meat in a way to extend their shelf life – usually by chilling them. 

You might also ask yourself if the packaging will be able to hold your product and whether or not it can contribute to the product’s shelf life. 

North and South America are currently the leaders in global metal packaging, accounting for a market share of 38%. (desjardin.fr)

E-commerce stores, selling combination of barrier packaging films, oxygen scavenger packets, and nitrogen gash flush, pet food producers can extend the shelf life of their products by weeks, even months. 

  • What are the new trends in food packaging

Smart Techno Packaging

A innovative approach to product packaging is referred to as “smart packaging.”
Technology may now be integrated directly into packaging to provide customers with more convenience, security, and information.
Smart Labels, also known as NFC chips or printed QR codes, are embedded in food packaging and may be scanned with a smartphone to get extra product information.


Smart packaging also keeps track of variables like pH, temperature, and fermentation to ensure freshness, taste, and quality while conforming to health laws.
To keep vital components fresh, Maggi Healthy Soups, for example, uses Nestlé’s unique ‘granulation-based technology.’


Technology-enabled packaging may also improve cosmetic appeal.


At the FIFA 2018 World Cup in Russia, Budweiser, for example, introduced beer cups with embedded LED lighting.

Among food, beverages and personal care products in the global metal food packaging market, food packaging accounted for nearly 27% market share in 2017, according to researcher Technavio. (desjardin.fr)

The brighter the lights grew as more people yelled for their team.
Frito-Tostitos Lay’s tortilla chips included an alcohol sensor, LED lights, and NFC chips during the 2017 Super Bowl.


The concept was to have people who were inebriated call an Uber service, providing packaging a new level of consumer protection.

Clear Labelling – be transparent about the contents

“38 percent of customers are likely to acquire a newly introduced product with clear product information,” according to the study on Packaging and Consumer Behavior in 2020.
People are aware of what they consume.
Although food packaging offers ingredient information, deciphering the tiny print may be difficult.
To list the contents of a product, companies are using transparent packaging and clear labeling.
Eat. fit, the company’s healthy food delivery service, redesigned its packaging to make it easier to see what’s inside each box.
And to keep its promise of daily delivery of healthful prepared meals.
Clean labeling may help you elevate your brand’s image while also assisting customers in making an informed purchase.

Appeal to the emotions of the buyer

To enhance emotional appeal, RollsPack has effectively blended the sensation of memory into its packaging.
Their catchphrase, advertising, and artwork on the pouch all wonderfully portrayed a certain moment and time.
Customers are looking for more than simply a product.
They desire to be a part of something bigger than themselves.
When it comes to brand judgments, studies show that individuals are more influenced by emotions than by knowledge.
Advertising, social media, and consumers all want emotional material, with positive feelings leading the way.
RollsPack packaging uses high-end visuals to communicate the usage of high-quality products.
Customers are looking for more than simply a product.
They desire to be a part of something bigger than themselves.
When it comes to brand judgments, studies show that individuals are more influenced by emotions than by knowledge.
Advertising, social media, and consumers all want emotional material, with positive feelings leading the way.

Personalise the packaging

Personalization has always been an important aspect of food packaging and is now one of the most popular trends.
Over half of millennials and Generation Z, according to a Mule Packaging study, want individualized goods.

Moving toward eCommerce channels (17%; 12% among food and beverage respondents) (foodindustryexecutive.com)


Food packaging customisation has become a reality as manufacturing rates have increased.
Take Coca-Cola, for example.


Personalized gift orders on the soda giant’s online shop saw a big increase in sales when the company successfully released bottles emblazoned with names.
Jelly Belly, a candy company, has come up with a line of sweets based on personality types.
RollsPack Packaging provides individualized food packaging; their trend is still too expensive for small food enterprises, but there are customization choices.
To boost brand memory and appeal, manual customisation might involve the use of personalised bags, boxes, stickers, or even gift tags.

12 Emerging Innovations and Trends in Food Packaging

The packaging of RollsPack has a significant impact on consumer behavior, including who buys what, when, when, and why.
Food packaging that is both practical and marketable is smart.
New trends and breakthroughs emerge as a result of changing customer preferences.
With the advancement of technology, the food packaging business has seen some significant developments.


Design is getting more cutting-edge, and package testing techniques have vastly improved.
These developments contribute to the food packaging business being more efficient and streamlined.


Food packaging has the ability to be both dynamic and creative.
With two or three colors and a basic design, branding may occasionally take over packaging.
However, many firms color-code distinct items when it comes to food packaging.


McDonald’s, for example, has color-coded various meals and sandwiches in the previous several years. Think Red, Yellow and Green!
Food packaging that is easy to carry may assist customers in making a decision, particularly if it is something they can eat straight away.

Product integrity: Retailers estimate that 31% of food products are thrown out annually because of spoilage, resulting in a loss of $146 billion. (foodindustryexecutive.com)


From a design standpoint, minimalism is the most popular trend in food packaging.
Consumers want simplicity, whether it’s in the packaging that contains their food or in the furnishings they have in their homes.
Many visitors are just seeking for anything intriguing to write about.


You may add a hashtag or a coupon to entice consumers to share the package by putting a hashtag that offers a discount for sharing.
It’s free word-of-mouth exposure when people post about it on social media.

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